3. Testimonials and reviews
People trust people, not brands. Statistically, potential customers are more inclined to buy from a store or company if they have been referred by a friend or read great reviews and testimonials. If you don’t have any, now is a great time to start asking your existing clients to review your business.
You can actively use these powerful nuggets in your marketing by posting links on social media platforms or emailing prospects links to your customer success stories or case studies.
4. Landing pages and CTA’s
Sending people to proper landing pages is a fundamental step in converting leads. The step just before that is telling someone what to do with clear, concise calls to action. This is a critical step and often overlooked by businesses. By telling someone to ‘click here’ to ‘learn more’ to ‘sign up here’ or to ‘buy now’ you have a higher chance of converting website traffic into leads.
5. Social media is your greatest ally
It has never been easier or more cost effective to market a brand than it is today. Social media allows you the opportunity to communicate to a very specific target market, across a multitude of platforms. But… and there is a but, the secret to social media success, apart from having an active strategy, is consistency. By consistently posting, you improve visibility of your brand and have the opportunity to create dialogue in a highly social space.
The more presence your brand has online, the more brand recognition you have, the easier it is to convert leads. However, organic posting can only get you that far; paid advertising is essential for success with these channels but should never serve as the foundation to your strategy – paid media should be seen as ‘the cherry on top’ of great organic social media activity.
While any one of these lead generation strategies will work, a combination of approaches is usually the most powerful. Integrate your approach to lead generation and see where you hit and where you miss. Adjust, adapt and evolve these strategies until you find the best path to purchase that works for your marketing.
If you feel that this sounds like a huge amount of work, requiring a lot of time and resource, well you’re probably right. That is why so many companies choose to outsource this to professionals, like us 😉
Get in touch with us for no obligation consultation. We would love to assist you in growing your sales funnel.